The LOX gained national exposure in 1997 with their powerful multi-platinum tribute to the Notorious BIG, We'll Always love Big Poppa. "We just needed to be with a rougher label" says Sheek. The identities clashed, the LOX just didn't feel comfortable in the shiny suits. Bad Boy was known for its radio friendly dance hits and high priced videos, while the LOX were quickly establishing themselves as Hip-Hop's rawest group. The Ruff Ryders had always served as the Lox's managers and the group felt like the new Double R label could better represent the hardcore sensibilities which they expressed in their rhymes. Disappointed with the direction of their career on Bad Boy, the group wanted to be released from their contract in order to join the newly formed Ruff Ryders/ Interscope label. In the summer of 1999, the celebrated Yonkers Rap trio the LOX found themselves in a fight for freedom.
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